Detailing Mafia showcases car care tech at Automechanika

NEW DELHI: The Detailing Mafia rolled into Automechanika New Delhi 2026 with polish, protection and a clear plan for growth, using the industry showcase to highlight its system-driven detailing model and next-generation car care technology.

The fast-growing detailing franchise network is exhibiting at Booth E50 in Hall 02 at the Yashobhoomi Convention Centre, where the three-day event is being held from 5 to 7 February. Visitors to the stand can watch live demonstrations, take part in technical walkthroughs and explore franchise opportunities through one-on-one discussions.

At the centre of the display is UltrashieldX Paint Protection Film, the company’s in-house surface protection solution that comes with a 10-year warranty. The product is used exclusively across The Detailing Mafia’s studios, with the brand retaining control over installation methods, application processes and service standards.

The Detailing Mafia CEO Kunal Sethi, said the detailing industry is entering a decisive phase where customers demand durable, high-quality solutions that meet global benchmarks. He added that the company aims to open 200 new studios by 2027 across India and select international markets as part of its expansion strategy.

The Detailing Mafia currently operates more than 220 studios worldwide, built around standardised operating procedures, training programmes, audits and certifications. Franchise partners also receive marketing support designed to drive steady growth and brand visibility.

Innovation remains central to the company’s pitch. Its latest UltrashieldX range has been developed in collaboration with Lubrizol, a global manufacturer of TPU materials used in protective films.

Automechanika New Delhi offers the brand a chance to connect with industry professionals, explore partnerships and promote its international detailing certification programme. Entrepreneurs who book franchises during the event are also being offered special limited-time deals.