Brands
EBG Group launches EBG Films
NEW DELHI: EBG Group is rolling the cameras. The diversified conglomerate is stepping deeper into India’s content economy with the launch of EBG Films and a joint venture with Button Creative, betting that branded storytelling and original cinema can sit under one scalable roof.
The move folds advertising, digital content, podcasts and feature films into a multi-format platform. Button Creative, a long-time creative partner, will steer advertising films and branded content, while the new EBG Films unit will chase features, biopics and mythology-driven originals.
The group is putting real money behind the ambition. EBG Films will allocate Rs 50 crore a year to fund films, backing projects typically budgeted between Rs 1 crore and Rs 5 crore. One project is already complete, with more to be unveiled.
Irfan Khan, founder and chief executive of EBG Group, set out a three-pronged plan.
“Under this new partnership, Button Creative will lead the Group’s ad films engine, while EBG Films will focus on feature films, biopics, mythology-driven originals, and EBG Shows will advance the Group’s mindful podcast initiatives. Further, EBG Films will allocate Rs 50 crores annually to support content creators by funding films with budgets ranging from Rs 1 crore to Rs 5 crores. We have already produced one project, and more details will be revealed soon.”
The slate hints at scale and spectacle. EBG Films is collaborating with a major South Indian superstar set to play multiple roles. Upcoming projects include a biopic on Swami Vivekananda and Vayuputra. Partnerships are lined up with Green Gold Animation, the studio behind Chhota Bheem, and with other industry players. The group is also working with Shamsi Abbas, executive producer of Padmaavat, on select titles.
Button Creative’s founders cast the alliance as both shield and springboard in a tightening ad market. Shafique Shad Fakih, co-founder, argued the model blends creative instinct with corporate muscle.
“While many traditional agencies are contracting, this partnership balances Button Creative’s instinct with EBG’s discipline and brand portfolio, allowing both teams to focus on ideas that genuinely move the needle.”
Rohit Prakash, co-founder, said EBG’s backing cuts through red tape.
The backing of EBG Group provides creative liberation by reducing approval bottlenecks and enabling teams to focus on impactful storytelling, adding that feedback on campaigns for brands such as Carlton Wellness, featuring Mrunal Thakur, shows how collaboration can sharpen the work.
Akanscha Ravindra Srivastava, co-founder and chief operating officer, stressed that the tie-up strengthens in-house studio muscle and weaves Button Creative more tightly into EBG’s brand ecosystem and culture.
The content push also doubles as brand building. Hari Kiran, co-founder and chief operating officer of EBG Group, said the company is pairing film ambitions with marketing and social goals.
“In addition to film ventures, EBG Group is pursuing brand partnerships and marketing initiatives by creating branded content for Carlton Wellness and Acer Electric, while enhancing public engagement and visibility. Sustainability and social responsibility remain central to the Group’s mission. EBG Films will also launch a podcast series on underdog founders, sharing stories of entrepreneurial resilience to inspire the next generation of creators.”
He framed the broader play as ecosystem-building.
EBG Group is committed to building a creative ecosystem that supports talent, celebrates storytelling, and drives meaningful social impact. “Our upcoming projects, spanning films, sustainability programs, and strategic creative partnerships, reflect this vision.”
EBG Group, which straddles mobility, health, realty, lifestyle, food, services, technology and education, brands itself around “People • Planet • Progress”, from electric vehicles to wellness and hospitality.
Now it wants cultural capital too. With money on the table, partners in place and stories in the pipeline, EBG is not just selling products, it is scripting narratives. In India’s booming content bazaar, that may prove the savvier bet.
Brands
Angel One Q4 profit surges 83 per cent to Rs 320cr
year net profit dips 22 per cent to Rs 915cr as revenue softens slightly to Rs 5,137cr.
MUMBAI: Angel One has just earned its wings in style delivering a blockbuster Q4 that proves the brokerage giant is still flying high even in a cautious market. Standalone revenue from operations for the three months ended 31 March 2026 rose sharply to Rs 1,459cr, up from Rs 1,056cr a year ago. Total income stood at Rs 1,467cr. After all expenses, profit before tax came in at Rs 440cr, while net profit for the quarter surged 83 per cent to Rs 320cr (versus Rs 175cr last year). Basic EPS stood at Rs 3.52 and diluted at Rs 3.44.
For the full year ended 31 March 2026, revenue from operations was Rs 5,137cr compared with Rs 5,238cr in FY25. Total income reached Rs 5,152cr. Profit before tax was Rs 1,272cr, and net profit came in at Rs 915cr (down from Rs 1,172cr). Basic EPS was Rs 10.09 (from Rs 13.00) and diluted Rs 9.85 (from Rs 12.68).
Total comprehensive income for the quarter stood at Rs 321cr, while the full-year figure was Rs 913cr.
The strong quarterly performance reflects robust growth in interest income (Rs 455cr) and fees & commission (Rs 1,000cr), even as the full-year numbers moderated amid a softer overall environment. Finance costs rose to Rs 134cr in Q4 (full year Rs 437cr), while employee benefits stood at Rs 244cr for the quarter (full year Rs 1,067cr).
In a year when many brokers felt the pinch of muted market activity, Angel One has delivered a sparkling Q4 that shows its core broking engine is firing on all cylinders. With the books now closed on FY26, the Mumbai-based player has once again demonstrated that consistent execution and a sharp focus on retail participation continue to pay rich dividends in India’s booming capital markets.
