ABBY Awards 2026 open entries as global tie-up with The One Club deepens

MUMBAI: The Advertising Club has opened entries for the 57th edition of the Abby Awards 2026 Powered by The One Club | The One Show, reinforcing its partnership with the global creative organisation ahead of Goafest 2026.

Positioned as the region’s benchmark for creative and marketing excellence, the Abbys will recognise work produced between 1 April 2025 and 28 February 2026 across creative, media and broadcaster and publisher categories. Submissions will remain open until 2 March 2026.

Organisers said the awards would continue to follow a rigorous judging process aligned with international standards, with senior industry leaders forming the jury and greater client participation expected across evaluation stages.

Abby Awards 2026 chairperson Ajay Kakar, said the strengthened collaboration with The One Club would take Indian and South-east Asian creativity to a wider global audience. He added that the awards were being reimagined with closer industry involvement, a stronger jury line-up and expanded opportunities for regional talent to gain international recognition.

The Advertising Club said the Abbys remain the only industry-led awards platform in the region, designed to celebrate excellence across advertising, media and marketing disciplines