Brands
HCG Cancer Centre stages silent protest at Borivali to fight cancer
MUMBAI: HCG Cancer Centre, Mumbai took its cancer awareness campaign to the heart of the city on World Cancer Day, turning Borivali railway station into a powerful, wordless call for prevention and early diagnosis.
During peak commuting hours, teams held stark placards and flexes carrying messages on cancer risks and the life-saving value of early screening. The silent display drew crowds of curious commuters, many stopping to read, reflect and engage with the campaign.
The centre also distributed free cancer screening coupons to nudge citizens towards preventive care. Women received complimentary mammography vouchers along with bindi packets, while men were offered free PSA tests for prostate cancer screening.
HCG Cancer Centre Mumbai cluster chief operating officer Avik Chauhan, said early detection remained one of the most effective weapons against cancer, yet too many cases in India were still diagnosed late. Public outreach, he added, was crucial to breaking hesitation around screening and bringing healthcare beyond hospital walls.
Inspired by Mumbai’s resilient spirit, the initiative urged people to care for their own health with the same urgency they show for their families.
Through the campaign, HCG Cancer Centre, Mumbai reaffirmed its commitment to community-led awareness, preventive healthcare and early diagnosis, aligning with global efforts to curb the cancer burden.
Part of Healthcare Global Enterprises (HCG), the centre offers comprehensive cancer care, from prevention and screening to treatment, rehabilitation and palliative support, backed by advanced technology and multidisciplinary expertise.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
