MAM
Cooking Up Cupid as Cumin Co Serves a Rosé Valentine Special
MUMBAI: Who said romance can’t simmer on the stove? This Valentine’s season, Cumin Co. is stirring emotion into an unlikely category cookware by treating it less like a lifetime utility and more like a fleeting love affair. Marking its first anniversary, the health-first kitchenware brand has launched the Rosé Dutch Oven, a limited-edition, Valentine’s-exclusive release that anchors its Table of Love campaign. In a category dominated by permanent, evergreen SKUs, the move is deliberately disruptive: the Rosé Dutch Oven is designed to exist only for a moment, positioning cookware as an expressive, design-led purchase tied to occasion, emotion and memory.
At the heart of the campaign is the idea of the table as a place of connection. The Rosé Dutch Oven reflects this philosophy through soft blush-pink enamel, a heart-shaped knob and a silhouette meant to be as eye-catching on the dining table as it is dependable on the stove. Here, colour, form and narrative carry as much weight as performance.
The launch is supported by a bold, digital-first and city-wide activation. In the run-up to Valentine’s Day, Cumin Co. is turning its website and social media grid pink, leaning into colour-led storytelling to build anticipation and spark conversation. Taking the campaign offline, pink balloons will pop up across Delhi-NCR, weaving the brand’s Valentine narrative into everyday city life and encouraging moments of organic discovery.
Staying true to its health-first positioning, the Rosé Dutch Oven is crafted from 100 per cent non-toxic cast iron with a porcelain enamel coating, offering even heat distribution, durability and zero compromise on safety. Each purchase also comes with a curated Love Kit inspired by the five love languages, adding an extra layer of surprise and gifting appeal.
Priced between Rs 4,299 and Rs 5,999, the Rosé Dutch Oven sits firmly in the premium, limited-edition space, aimed at consumers looking for thoughtful, design-forward cookware with strong emotional pull.
Available only for a short window this Valentine’s season, the release marks a rare moment in Indian cookware where campaign-led storytelling, emotional design and deliberate scarcity come together to prove that even cast iron can have a soft side.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
