MAM
AnyMind Group onboards Riddhi Gupta to lead its gaming vertical
Mumbai: AnyMind Group, a martech company providing digital marketing, influencer marketing, publisher monetisation, and creator monetisation solutions has announced the appointment of Riddhi Gupta as the lead of its gaming vertical. Leveraging over 12 years of expertise spanning the digital, television, and radio sectors, Gupta is poised to assume responsibility for spearheading the company’s gaming vertical, injecting a novel perspective into its operations.
Having worked across leading media networks in India, she comes with a proven track record of delivering transformational growth for businesses. Being an expert at maximizing revenues and servicing some of India’s biggest Fantasy and RMG brands, she has worked along with the world’s biggest betting brands with a broad mandate of optimisation through key strategic, cross-functional initiatives to drive end-to-end performance.
AnyMind Group country manager – India & MENA Rubeena Singh said, “India is the world’s largest mobile gaming market in terms of App downloads and has successfully produced gaming unicorns like Games24x7, Dream11, MPL etc. We believe there are great synergies between these brands and the services AnyMind India offers. Riddhi’s expertise and passion for gaming align perfectly with our commitment to delivering exceptional marketing experiences to these brands. ”
On her appointment, Gupta said, “I am thrilled to join the team and lead the gaming vertical. I am excited and looking forward to working with the talented team of AnyMind Group and addressing the needs of these brands by providing them with end-to-end solutions on mobile and social platforms.”
In 2020, AnyMind Group entered the Indian market through the acquisition of POKKT, a leading mobile advertising platform. By 2023, the company achieved a significant milestone by going public on the Tokyo Stock Exchange Growth Market, marking its commitment to sustained global growth.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
