MAM
AnyMind Group onboards Riddhi Gupta to lead its gaming vertical
Mumbai: AnyMind Group, a martech company providing digital marketing, influencer marketing, publisher monetisation, and creator monetisation solutions has announced the appointment of Riddhi Gupta as the lead of its gaming vertical. Leveraging over 12 years of expertise spanning the digital, television, and radio sectors, Gupta is poised to assume responsibility for spearheading the company’s gaming vertical, injecting a novel perspective into its operations.
Having worked across leading media networks in India, she comes with a proven track record of delivering transformational growth for businesses. Being an expert at maximizing revenues and servicing some of India’s biggest Fantasy and RMG brands, she has worked along with the world’s biggest betting brands with a broad mandate of optimisation through key strategic, cross-functional initiatives to drive end-to-end performance.
AnyMind Group country manager – India & MENA Rubeena Singh said, “India is the world’s largest mobile gaming market in terms of App downloads and has successfully produced gaming unicorns like Games24x7, Dream11, MPL etc. We believe there are great synergies between these brands and the services AnyMind India offers. Riddhi’s expertise and passion for gaming align perfectly with our commitment to delivering exceptional marketing experiences to these brands. ”
On her appointment, Gupta said, “I am thrilled to join the team and lead the gaming vertical. I am excited and looking forward to working with the talented team of AnyMind Group and addressing the needs of these brands by providing them with end-to-end solutions on mobile and social platforms.”
In 2020, AnyMind Group entered the Indian market through the acquisition of POKKT, a leading mobile advertising platform. By 2023, the company achieved a significant milestone by going public on the Tokyo Stock Exchange Growth Market, marking its commitment to sustained global growth.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
