Brands
Maggi stamps 50 years of flavour in India with a special postal salute
MUMBAI: Maggi has officially licked the envelope on its India journey. To mark 50 years in the country, Nestlé India has unveiled a commemorative postal stamp celebrating the brand’s half-century run as one of India’s most familiar comfort foods.
The stamp was unveiled by Nestlé India chairman and managing director Manish Tiwary alongside Government of India minister of food processing industries Chirag Paswan. Titled 50 Years of Togetherness, the stamp traces Maggi’s evolution from a quick-fix noodle to a category-defining staple that has quietly threaded itself through everyday Indian life.
From hostel rooms and late-night hunger pangs to family meals and festive spreads, Maggi has turned up in many avatars over the decades, noodles, masalas, sauces, soups and ready-to-cook options shaping how convenience food is cooked and consumed across generations. The commemorative stamp is designed as a nod to those shared moments, capturing the warmth and familiarity that have kept the brand relevant for five decades.
Speaking at the launch, Chirag Paswan said India’s processed food sector has steadily earned household trust over the years, adding that pioneering brands have played a critical role in building new categories and strengthening the food ecosystem. He congratulated Maggi on completing 50 years as part of that journey.
Manish Tiwary described the milestone as a reflection of enduring consumer trust. Completing five decades in a diverse and dynamic market like India, he said, was shaped by evolving tastes, everyday relevance and a bond that has strengthened year after year and generation after generation.
As the brand enters its next chapter, Nestlé India said it remains focused on deepening its connection with consumers continuing to show up in small, everyday moments that bring comfort, familiarity and togetherness to tables across the country.
For a brand that has long travelled faster than the post, Maggi’s latest milestone now comes with an official stamp of approval.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
