iWorld
Terribly Tiny Tales announces Musafir Cafe series starring Vikrant Massey
MUMBAI: Terribly Tiny Tales is taking its storytelling from the page to the platform with Musafir Cafe, a new original romantic drama set to stream on Netflix. The series, announced by Collective Studios, is adapted from Divya Prakash Dubey’s bestselling novel and promises a tender mix of love, memory and second chances.
Vikrant Massey leads the cast, joined by Vedika Pinto and Mahima Makwana, with an ensemble of supporting actors rounding out the narrative. Massey also takes on a new role behind the scenes as co-producer, marking his debut in production.
Created and written by Sharanya Rajgopal and directed by Ruchir Arun, the series is produced by Anuj Gosalia and Vijay Subramaniam under the Terribly Tiny Tales banner. The story unfolds across layered timelines, tracing relationships that simmer, cool and sometimes reheat like a well-loved cup of coffee.
Collective Artists Network founder and group CEO Vijay Subramaniam, said the project reflects TTT’s belief in emotionally honest storytelling. He noted that stories once told in intimate formats are now finding a global stage with Musafir Cafe.
Terribly Tiny Tales CEO Anuj Gosalia, added that the novel has lived with readers for years and the Netflix adaptation expands that emotional universe while staying true to its intimacy. He said the partnership with Netflix and the backing of Collective Studios gives the story room to grow as a long-term IP.
Musafir Cafe is part of Collective Studios, the company’s newly launched unified content arm that brings together Ratpack Stories, Terribly Tiny Tales and Historyverse under one roof. The studio aims to build premium, scalable originals for both Indian and global audiences.
The series will stream exclusively on Netflix, with more details expected soon.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
