Brands
Blinkit promotes Sumit Garg to associate director
GURUGRAM: Blinkit has elevated Sumit Garg to the role of associate director, marking a key step up for the operations leader within India’s rapidly evolving quick commerce landscape.
In his new position, Garg is set to help steer strategic initiatives and sharpen operational efficiency as Blinkit continues its expansion under the Zomato Group umbrella. The promotion reflects a steady rise through the company’s ranks, built on a mix of programme management, cross-functional coordination, and supply chain optimisation.
Garg joined Blinkit in 2021 and has since progressed through multiple leadership roles, from manager II to programme manager, then senior programme manager, before stepping into the associate director position in January 2026. His work has largely centred on streamlining fulfilment processes, improving capacity planning, and tightening the operational playbook for high-velocity grocery delivery.
Before Blinkit, he held roles at Flipkart, where he managed pan-India fulfilment centre operations for grocery e-commerce, and earlier at Ajio and Snapdeal, focusing on customer experience analytics, process design, and order lifecycle improvements. Across these roles, he built a reputation for reducing delivery bottlenecks, improving return processes, and driving data-led operational decisions.
With more than a decade of experience across some of India’s biggest e-commerce platforms, Garg’s promotion signals Blinkit’s continued focus on operational depth as the quick commerce race intensifies.
Brands
PRCI appoints Baldev Raj as Delhi chapter chairman
Six-month leap signals push for bold, AI-led shift in communications strategy
NEW DELHI: Public Relations Council of India has appointed Baldev Raj as chairman of its Delhi chapter, marking a swift elevation just six months after he took on the role of vice chairman.
The move comes amid growing churn in the communications industry, with trust deficits and misinformation reshaping how brands engage with audiences. According to the latest Edelman Trust Barometer, public trust in institutions continues to decline, while concerns around misinformation remain high.
Industry insiders say Raj’s rapid rise reflects the momentum he has built at Prius Communications, which has picked up five major industry awards in the past four months. His appointment signals PRCI’s intent to bring sharper, more future-facing leadership to the fore.
Under his leadership, the Delhi chapter is set to roll out a series of initiatives aimed at repositioning public relations as a strategic business function. These include an AI ethics and integration framework, a C-suite advisory council, and a revamped young communicators programme focused on mentorship and leadership development.
Commenting on the appointment, Public Relations Council of India chairman emeritus and chief mentor M. B. Jayaram said, “This wasn’t a question of succession; it was a question of strategic necessity. Baldev’s track record of innovation made it clear that we needed his vision and velocity at the helm now.”
For his part, Baldev Raj framed the role as a turning point for the profession. “Our profession stands at a crossroads. We can either be consumed by the tidal wave of AI-generated noise, or become the strategists who restore trust and clarity,” he said. He added that the focus will be on a ‘human plus machine’ approach, blending artificial intelligence with human insight.
Raj, founder of Prius Communications, operates across reputation management and strategic advisory, with specialised verticals in healthcare and brand consulting.
With this leadership shift, PRCI appears to be betting on speed, strategy and a stronger voice for communicators at the decision-making table.
