TVF appoints Amritansh Vajpeyee as associate producer/ head – new initiatives, strategy, IP & growth

MUMBAI: The Viral Fever (TVF) has handed a wider mandate to Amritansh Vajpeyee, elevating him to associate producer and head of new initiatives, strategy, IP and growth, as the digital studio sharpens its push on original intellectual property and scalable formats.

The move crowns a swift in-house ascent. Vajpeyee has spent over three years at TVF, working across the president’s office, the executive producer’s office and development and innovation, before a stint as AVP. Each role tightened his grip on the levers of content, strategy and incubation inside one of India’s most influential youth-focused studios.

Before TVF, Vajpeyee built a hybrid profile straddling storytelling and law. He wrote for Pratilipi, trained in entertainment law at DSK Legal and handled IP-focused roles at TINNUTS and research centres linked to NLSIU Bengaluru. Early internships at SVF Entertainment and Hoichoi added on-ground exposure to production ecosystems, while a brief stint at Bharat Heavy Electricals Limited rounded out a varied start.

For TVF, the elevation signals a preference for home-grown leaders who understand both the creative and commercial maths of streaming. For Vajpeyee, it is a bet that breadth beats linearity in the creator economy.

As platforms chase durable franchises over fleeting hits, TVF is doubling down on people who can spot, shape and scale ideas. Vajpeyee now sits at that crossroads—where scripts meet spreadsheets and IP is the real star.