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Myntra names Pramod Adiddam as new CTO
MUMBAI: Myntra has stitched a new thread into its leadership fabric, appointing seasoned technologist Pramod Adiddam as chief technology officer. The move strengthens the fashion and lifestyle platform’s senior ranks as it prepares for its next phase of scale and innovation.
In his new role, Adiddam will shape Myntra’s overall technology strategy, with a focus on innovation, long-term platform resilience and the technical muscle needed to support the company’s growing ambitions. The appointment signals a steady reinforcement of Myntra’s engineering leadership as the platform matures.
Adiddam brings more than two decades of experience building large consumer-facing platforms. His career spans global technology heavyweights, including senior roles at Google and Instacart, where he led engineering teams across platform development, marketplace expansion and product innovation.
At Instacart, he most recently served as vice president of engineering, overseeing consumer and retailer technology pillars. His teams worked across search, personalisation, catalogues, pricing, partnerships, artificial intelligence and enterprise storefronts. Earlier, he headed engineering for search and shopping, expanding teams and capabilities during a period of rapid growth.
Before that, he spent over 13 years at Google, where he helped build and scale products across search ads, Discover, Google Pay and data infrastructure. He also led the development of feed ads and Demand Gen campaigns, which became some of the company’s fastest-growing ad products.
Commenting on the appointment, Myntra CEO Nandita Sinha said technology remains at the heart of the company’s customer experience. She noted that Adiddam’s experience in building large global platforms, combined with disciplined execution, would help strengthen Myntra’s technology foundations at scale.
Adiddam said Myntra already has a strong technology platform built on rigour, scale and customer focus. He added that he looks forward to working with teams across the organisation to drive innovation and deepen the platform’s capabilities for long-term growth.
In a recent LinkedIn post, he reflected on his five-and-a-half-year journey at Instacart, which included scaling operations during the pandemic and supporting the company’s public listing. He also shared that he is relocating to India to be closer to family and is eager to apply his global experience to the country’s fast-moving business landscape.
Adiddam will report to CEO Nandita Sinha. With Adiddam at the technology helm, Myntra is positioning itself to build a more scalable, agile and innovation-driven platform as it continues to expand its reach across India’s fast-growing fashion and lifestyle market.
