Brands
ReBid unveils AI Studio to spark creative revolution
MUMBAI: ReBid, India’s first agentic AI agency, has launched its AI Creative Studio, a bold step that blurs the lines between imagination and intelligence. The platform promises to transform how brands whip up ad visuals, product catalogues and social media creatives, across both static and video formats, in seconds.
Built on ReBid’s mantra of platform + people + agentic AI, the studio helps marketers produce studio-quality visuals optimised for performance, branding and personalisation across Google, Meta, Amazon and programmatic platforms.
“Marketers today are under pressure to create high-quality content at the speed of media,” said ReBid founder and CEO Rajiv Dingra. “Our AI Creative Studio bridges that gap by generating contextual, personalised creatives instantly, while keeping brand consistency and performance intelligence intact.”
What makes this launch stand out is its integration with ReBid’s connected data platform and Ad optimisation engine. This allows AI agents not only to create content but also to analyse which visuals drive engagement, conversions and ROI, turning creative production into a smart, data-powered loop instead of a one-way design process.
Already tested by top brands such as Xiaomi, Domino’s, Zivame, Axis Securities, Shriram Life, Geojit and Piramal Healthcare, ReBid’s creative AI has shown how automation and artistry can co-exist without compromise.
To steer this new chapter, ReBid has appointed Arnab Karmakar as head of Creative AI. With over a decade of experience at agencies like FCB Kinnect, WATConsult and Digitas, Karmakar brings a knack for storytelling and strategy to an increasingly AI-driven landscape.
“AI in marketing cannot stop at optimisation, it must inspire creation,” added Dingra. “With this studio, creativity becomes measurable and performance becomes intelligent.”
By uniting data, media and creativity under one AI-powered roof, ReBid continues its mission to make marketing smarter, faster and brilliantly imaginative.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
