iWorld
Balaji’s new app reads the stars with a modern twist in Astrovani launch
MUMBAI: Balaji Telefilms, best known for shaping Indian television and digital entertainment, is turning its gaze skyward quite literally. With Astrovani by Balaji, the studio enters the astrology-tech universe, launching what it calls India’s first premium astrology app that promises to make stargazing personal, practical and trustworthy.
Astrovani is designed for today’s always-on generation blending age-old wisdom with digital ease. The app offers everything from daily horoscopes and life guidance to live consultations with verified astrologers, numerologists and palmists. Whether the stars hold clues about love, career, or family, AstroVani connects users directly to seasoned experts who offer clarity with credibility.
The app’s clean, ad-free interface and privacy-first approach reflect Balaji’s intent to make astrology accessible without the clutter or clichés. It reimagines an ancient tradition for the modern scroll-happy user, infusing it with Balaji’s storytelling finesse and India’s spiritual heritage.
Balaji Telefilms founder and joint managing director Ektaa R Kapoor said the idea came from a deeply personal place. “I’ve always believed in the power of astrology as a guiding force in my life. Astrovani by Balaji is something I’ve envisioned for years, a heartfelt initiative to help people find perspective and direction through trusted experts,” she said. “My hope is that it becomes a companion for anyone seeking clarity in their journey.”
Balaji Telefilms Group CEO Sanjay Dwivedi described the app as part of Balaji’s broader digital transformation. “With AstroVani, we’re entering a high-engagement space that combines India’s cultural depth with technology’s convenience. It reflects our commitment to building scalable digital products that go beyond entertainment into daily relevance,” he explained.
Adding to that, Dhaval Sheth, Chief Strategy Officer at Balaji, said the company’s aim was to marry authenticity with accessibility. “Our vision was to tap into one of India’s most trusted cultural pillars astrology and present it through a credible, tech-driven experience. Every element, from design to expert onboarding, was built to ensure trust, ease and relevance.”
Available now on Android (with an iOS launch to follow), Astrovani by Balaji invites users to look within and above to chart their own journey of self-discovery. With its seamless interface and spiritual spark, Balaji’s latest venture proves that even in the digital age, a little divine guidance never goes out of style.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
