Brands
Senco Gold & Diamonds sparkles with 11:11 offer
MUMBAI: Luck is written in the stars, and Senco Gold & Diamonds is helping you wear it. The jewellery brand has unveiled its Infinity Abundance offer to celebrate the astrologically auspicious date 11:11 (November 11), believed to symbolise prosperity, manifestation and infinite possibilities.
Running from November 5 to 11, the week-long campaign invites customers to align with the universe’s good fortune by investing in glittering treasures. Shoppers can enjoy up to Rs 1,111 cashback per gram on gold jewellery and up to 11.11 per cent off on diamond value across all Senco stores and the brand’s official website.
“When we align ourselves with the stars, we open our lives to the energy of good fortune,” said Senco Gold & Diamonds director and head of marketing & designs Joita Sen. “At Senco, we see 11:11 as a gateway to new beginnings and abundance. Our gold and diamonds reflect that cosmic brilliance, helping people attract and manifest prosperity.”
The campaign turns the mystical alignment of 11:11 into a celebration of positivity and hope, blending astrology with artistry. As the stars promise abundance, Senco’s sparkle ensures you look the part while welcoming it.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
