Brands
Workday lands marketing heavyweight to turbocharge India expansion
MUMBAI: Workday has secured a major coup, naming Chaitra Shetty as its new head of marketing for India as the enterprise cloud powerhouse accelerates its ambitions in one of the world’s most dynamic technology markets.
Shetty arrives with stellar credentials, having spent nearly two decades building campaigns for enterprise technology’s elite. Her most notable achievement was a seven-year tenure at Autodesk, where she rose from field marketing manager to account-based marketing manager covering India and SAARC, including leading the flagship Autodesk University events that drew over 2,000 attendees and generated 16 million social impressions.
She joins from Automation Anywhere, where she spent 16 months as head of marketing for India, and previously commanded C-suite engagement strategies at ServiceNow, rising to director level whilst orchestrating campaigns targeting India’s top executives.
The California-based giant, which powers finance and human resources operations for more than 10,000 organisations worldwide—including over half the Fortune 500—is positioning Shetty’s appointment as a strategic investment in India’s booming digital economy. Her expertise in account-based marketing and executive engagement aligns perfectly with Workday’s growth strategy in the region.
Workday’s applications, built with artificial intelligence and machine learning at their core, are capturing enterprises navigating the future of work. With Shetty’s proven track record in driving measurable impact across the marketing funnel, the company is well-positioned to deepen its market leadership.
Her diverse background—spanning digital marketing at Mirum India and editorial leadership at AnimationXpress, where she authored over 1,000 stories—brings a rare 360-degree perspective to the role.
With India’s enterprise software market surging and organisations racing to modernise, Shetty’s arrival signals Workday’s determination to own the narrative. The pieces are falling into place for India’s new work day.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
