AD Agencies
Hybrid plugs into India’s programmatic future
MUMBAI: Hybrid’s Indian chapter just got a major boost. The global programmatic advertising platform, is celebrating five strong years in India, and its founding trio, Dmitry Cheklov, Sergey Kovalev, and Vladimir Khudyakov, have touched down in Gurgaon to toast the milestone and chart the road ahead.
Their visit wasn’t just ceremonial; it was a reaffirmation of India’s pivotal role in Hybrid’s global playbook. From a scrappy startup to a tech-led programmatic giant serving over 200 brands and agencies, Hybrid’s India story has been one of ambition meeting acceleration.
“India is one of the most dynamic markets in the world,” said Hybrid global president and founder Dmitry Cheklov. “Brands here are embracing AI-driven, privacy-first advertising faster than many mature markets. It’s inspiring to see how innovation and agility drive success.”
Among the highlights of the visit was a deep dive into Hybe, Hybrid’s in-house mobile programmatic platform, and its fast-growing Connected TV (CTV) offering. Together, they’re creating a seamless link between smart TV ads and mobile campaigns, turning brand awareness into action. “We’re excited to explore how this synergy transforms user engagement,” added Hybe co-founder and CEO Vladimir Khudyakov.
Beyond boardrooms and product demos, the founders soaked in India’s trademark warmth and creativity. “The hospitality and openness of the team reflect India’s true spirit of innovation,” shared Hybrid global COO Sergey Kovalev.
The visit also set the tone for the company’s next leap, scaling AI capabilities, expanding partnerships, and deepening India’s role as a key innovation hub.
“As we look ahead, our focus remains on transforming programmatic advertising for brands and agencies alike,” said Hybrid INSEA CEO Shreyas Sathe. “India isn’t just a growth market; it’s a growth mindset.”
Hybrid’s Indian chapter is only beginning, and the rhythm of innovation is already playing loud and clear.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
