Brands
Meezaan adds star sparkle to Kora’s new wedding edit
MUMBAI: Love may be in the air, but style is clearly in the spotlight. Kora by NM, India’s leading contemporary menswear label, has teamed up with rising star Meezaan Jafri for its latest wedding collection, aptly titled Crafted in Confidence.
The campaign celebrates the modern Indian groom: sharp, expressive and effortlessly self-assured. Drawing inspiration from Meezaan’s easy charm and confident individuality, Kora’s new edit reimagines traditional wedding wear with a contemporary twist.
From breezy pastel kurta sets for haldi and mehendi, to majestic sherwanis, bandhgalas, tuxedos and tailored jackets, the collection curates an entire wedding wardrobe with seamless flair. The palette moves from soft neutrals to rich jewel tones, unified by Kora’s signature detailing and craftsmanship.
“Meezaan embodies the spirit of the Kora man, confident, expressive and deeply rooted in individuality. This collaboration captures the pulse of a new generation,” said a Kora by NM spokesperson.
Adding his own flair, Meezaan shared, “Kora feels authentic and timeless. It’s about breaking away from what’s expected and owning who you are.”
The digital campaign, rolling out across Kora’s Instagram, Youtube and website, brings together tradition and modernity in a cinematic showcase that redefines what it means to be wedding-ready, with confidence stitched into every seam.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
