Brands
Raymond weaves legacy and AI into centenary tribute
MUMBAI: When legacy met algorithm, the result was pure artistry. Celebrating a century of trust, craftsmanship and innovation, Raymond marked its 100th anniversary with a first-of-its-kind musical film powered entirely by generative AI. The 3.5-minute cinematic tribute blends technology and emotion to reimagine how heritage brands can tell their stories in the digital age.
The ambitious project, crafted by creative agency Marketing Mojito, began on August 16, 2025. From scripting and storyboarding to generating lifelike AI models, every frame was built from scratch. After 15 intense days of work, and several technical hurdles, the team delivered a film that seamlessly bridges Raymond’s rich past with its forward-looking spirit.
Raymond Group head of corporate communications Rohit Khanna said, “Our vision was to create more than a tribute, a living bridge between a century of legacy and the limitless future ahead. By harnessing AI, we brought heritage and innovation together in one evocative story.”
Echoing the thought, Marketing Mojito chief executive officer Rahul Arora added, “AI doesn’t replace human creativity; it amplifies it. Our goal was to fuse technology with emotion, and Raymond became the perfect canvas.”
Each frame of the film is a balance between precision and soul, AI as the brush, and emotion as the colour. Beyond marking a milestone, the project reflects Raymond’s enduring bond with generations of consumers and its readiness to evolve with the times.
In its centenary year, the brand that once dressed India in timeless elegance now dresses the future in innovation, proving that style, much like legacy, never goes out of fashion.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
