Brands
Event Planet raises 250,000 dollars to scale celebrations
MUMBAI: Planning a party might never be the same again. Event Planet Technologies, the global event and wedding aggregator that’s been shaking up the celebrations scene, has secured 250,000 dollars in angel funding from USA-based investor and NRI, Virendra Prasad, valuing the company at Rs 30 crore.
Founded in 2024, the platform is on a mission to turn the chaos of event planning into a seamless, transparent experience. The fresh funding will fuel Event Planet’s expansion across South Asia, the Middle East, and Europe, while strengthening its partnerships with vendors and building smarter tech to power hassle-free celebrations.
“This investment supports our mission to make event planning simpler, smarter, and more transparent,” said Event Planet Technologies founder and chief executive officer Rohit Yagya. “We’re creating a trusted digital ecosystem that makes planning an event as simple as booking a vacation.”
Currently active in 32 Indian cities and eight international markets, Event Planet is especially popular among overseas Indians planning destination celebrations. Its model connects users with verified vendors, curated venues, and ready-to-book packages, offering a one-stop shop for everything from weddings to corporate events.
Investor Virendra Prasad said, “Event Planet has created a completely new space in the event industry. Their package model delivers great value to customers and supports the vendor ecosystem with a scalable, tech-first approach.”
India’s event industry, valued at over Rs 6.5 lakh crore, is expected to cross Rs 10.5 lakh crore by 2030. Yet much of it remains unorganised and fragmented. Event Planet hopes to bridge this gap through technology-driven structure and standardisation, giving brands and individuals alike a reliable way to plan memorable experiences.
With this new round of funding, the company plans to expand its vendor network, enhance automation and personalisation through technology, and launch fresh marketing campaigns across key global destinations.
From wedding vows to corporate wow moments, Event Planet is setting out to make celebrations across the globe a little smarter, and a lot simpler.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
