Brands
Indriya’s bridal lines shine with regional radiance
MUMBAI: Wedding season just got a little brighter, and India is gleaming from region to region. Indriya, Aditya Birla Jewellery, has unveiled its new suite of regional bridal collections, crafted for brides who wear heritage with pride and dream in the colours of their culture.
Announced nationally on 18 November, the four collections: Anantara, Padma Ranjini, Raasvi and Rajashree, draw inspiration from the artistic, architectural and spiritual legacies of Andhra Pradesh, Telangana, Karnataka, Rajasthan, Gujarat and Maharashtra. Each range is designed as an heirloom in the making, blending timeless techniques with contemporary elegance.
Anantara, created for brides in Andhra Pradesh, Telangana and Karnataka, is steeped in the sacred detailing of Dravidian temple sculptures, especially the Hoysala marvels at Chennakeshava and Keshava Temples. Its three layers echo celestial symbolism, from Garuda Haar and Kaasu Maala elements to the divine impressions of Ganesha and Lakshmi.
Padma Ranjini, tailored for Rajasthan, transforms the region’s royal artistry into modern bridal splendour. Lotus motifs from the Padma Gate, Pichwai influences, red and white jadai work, and talismanic charms come together across the Padma Aad, Timaniya and Hamel to create a set steeped in meaning and majesty.
Rajashree, crafted for Maharashtra, pays tribute to the state’s regal craftsmanship. Chandrakor Tilak, the mighty simha of Chhatrapati Shivaji Maharaj and the sacred Saaj Haar form the trio that reflects dharma, strength and cultural devotion.
Raasvi, celebrating Gujarat, blends joy, ritual and heritage through layers inspired by temple carvings, toran tassels, Kalighati artistry and the Pankhi motif. Gold chains, floral cascades and ruby jadai create a luminous statement for the vibrant Gujarati bride.
Indriya CEO Sandeep Kohli, said the collections honour India’s cultural richness and deepen the brand’s connection with brides who value authenticity and craftsmanship. Head of marketing and visual merchandising Shantiswarup Panda, added that the designs bring a bride’s long-held dreams to life through storytelling rooted in heritage. Head of design Abhishek Rastogi, said the vision was to capture the soul of India’s artistic traditions through intricate kaarigari and contemporary refinement.
With craftsmanship this evocative, every piece seems to whisper its own love song. Dil abhi bhara nahin.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
