MAM
The Standard sets its sights on India’s talent tide
MUMBAI: If talent were a currency, India just proved it is minting plenty. The Standard, the U.S. insurance, retirement and investment firm, has officially planted deeper roots in the country with the launch of StanCorp Global Services India Private Limited, its new global capability center set across Bengaluru and Pune.
The centre is designed to power technology transformation, accelerate innovation and support the company’s long-term growth. It also opens the door to high-value jobs as The Standard broadens its global footprint.
Leading the charge is industry veteran Mohua Sengupta, appointed senior vice president and country head for India. With close to three decades of experience across banking, financial services and technology, her résumé includes leadership roles at Novartis India GCC, 3i Infotech, ITC Infotech, Igate, Mphasis, Accenture, Wipro and the Royal Bank of Canada.
The Standard executive vice president of information technology Greg Chandler, said Mohua’s arrival marks an important step for the organisation. He added that her expertise and leadership style align strongly with the company’s culture and ambitions as it strengthens its U.S. operations.
Sengupta said she is energised by the opportunity, noting that The Standard India will tap into specialised talent in the country to deliver smarter, more scalable solutions for customers.
In her new role, she will oversee operations across Bengaluru and Pune, handling financial, compliance and regulatory responsibilities while leading the centre’s full employee base.
The Standard India begins with an experienced team. Its first 175 employees, formerly part of Allstate India Private Limited, officially move under its banner following The Standard’s acquisition of Allstate’s employer voluntary benefits business earlier this year on 1 April 2025.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
