Brands
Threading the Knot as Bombay Dyeing weaves gifts for the wedding season
MUMBAI: Some gifts sparkle, some shine and some feel like a warm hug stitched into fabric. As the wedding season unfurls its colours, Bombay Dyeing is wrapping sentiment in soft cotton with the launch of its Classic Range, a bridal-friendly collection designed to echo the timeless bond between a mother and daughter.
Positioned as a legacy of comfort rather than just a home linen line, the Classic Range brings together 100 per cent super-soft, skin-friendly cotton with intricate weaves and elegant motifs. Each design leans into nostalgia, carrying the tenderness of a mother’s touch into a daughter’s new beginning, a theme woven through every collection in this newly refreshed portfolio.
The range opens with Grid Space, a blend of classic Indian motifs and clean modern grids, crafted for the daughter who balances tradition with contemporary style. Its breathable cotton and structured aesthetic make it ideal for newly set-up homes, retailing at Rs 4,249.
Closely following is Bella Twill, a line that layers gentle digital prints over a premium twill weave. Soft yet resilient much like the maternal embrace it’s inspired by Bella Twill brings a touch of wedding-season elegance to guest rooms and bridal suites. This collection is priced at Rs 4,649.
For brides who gravitate toward minimalism, Thyme offers a calm, soothing palette. Neutral tones and subtle detailing give the line a serene energy, perfect for morning rituals and quiet, grounding moments in a new home. Made from pure cotton, Thyme is priced at Rs 3,379.
Rounding off the range is 525B, the understated all-rounder meant for everyday comfort. Its soft cotton fabric and classic prints lend a sense of homeliness to any room, making it a gentle reminder of the space she grew up in. It is the most accessible design in the lineup at Rs 2,259.
While each collection speaks its own design language, the overarching narrative is sewn from the same thread comfort, care and the emotional continuity between generations. For Bombay Dyeing, the Classic Range is less about décor and more about sentiment, a way for mothers to gift not just linens but a legacy of warmth.
Because some presents aren’t meant to simply brighten a room, they’re meant to soften it to be felt long after the celebrations, folded into memory and lived with, day after day.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
