Brands
Pee Safe’s new campaign cleans up World Toilet Day
NEW DELHI: Talk about doing the dirty work. Pee Safe marked World Toilet Day with a nationwide hygiene push built around its catchy new mantra: Spray. Sit. Flush. Spray.
The brand launched an extensive on ground campaign to raise awareness about toilet hygiene and encourage consistent use of toilet seat sanitizers. While its digital film Clean Is Not Sanitized set the tone, the core of this year’s drive has been offline activations designed to reach people where the hygiene gap is real and visible.
At the heart of the initiative is a tongue twister turned hygiene habit. Spray. Sit. Flush. Spray. The four step reminder was displayed across posters, rule cards and installations at partner locations, making the message hard to forget and easy to follow.
Corporate offices formed a major outreach point, with Pee Safe distributing toilet seat sanitizers and holding awareness sessions that highlighted the difference between toilets that look clean and toilets that are actually sanitised. Employees were encouraged to sanitise seats before and after every use, especially in shared washrooms.
Founder Vikas Bagaria said World Toilet Day served as a reminder that simple hygiene practices still require consistent reinforcement. He added that the brand’s mantra aims to make toilet hygiene practical and habit forming for every individual.
The campaign also hit petrol pumps and highway rest stops to support women travellers. Free toilet seat sanitizers were distributed to women drivers, offering peace of mind in unpredictable restroom conditions on long journeys.
One of the stand out moments came at a large pickleball event, where Pee Safe installed a UV lit toilet display showing the invisible germs that linger on public restroom surfaces. Attendees learned about the “toilet sneeze”, the spray of germs that can land on surrounding areas with every flush. Demonstrations stressed that hygiene goes beyond the seat, covering door handles, faucets, flush buttons and other high touch points. Visitors also received “Drink Freely” water bottles, underscoring that staying hydrated is easier when restrooms feel safer.
The drive extended to campuses including MDI and BITS Pilani, where students took part in interactive demos focused on proper toilet hygiene and the role of sanitizers in everyday use. The goal was to build long term hygiene habits among young adults before they step into shared workplaces and public spaces.
With its mix of education, engagement and practical tools, Pee Safe’s campaign aimed to turn everyday restroom visits into safer, cleaner and more mindful routines.
Brands
UpGrad to acquire Unacademy in share-swap deal, founders confirm
Proposed share-swap could unite two edtech rivals as sector eyes consolidation
MUMBAI: The Indian edtech sector may be inching toward another wave of consolidation, with online learning platform upGrad signing a term sheet to acquire rival Unacademy in an all stock transaction.
If completed, the deal would bring together two of the country’s most prominent education technology companies at a time when the sector is adjusting to slower demand and a sharper focus on profitability after the pandemic driven boom.
UpGrad founder and chairperson Ronnie Screwvala confirmed the development in a post on X, stating that Unacademy co-founder and chief executive Gaurav Munjal would continue to lead the company following the acquisition.
“We at upGrad have signed a term sheet to acquire Unacademy in an all stock deal, with founder and ceo Gaurav Munjal staying on to build Unacademy and focus on what it does best, creating online education products that learners love,” Screwvala wrote.
He added that the agreement includes a break fee provision if the transaction fails to close. Screwvala also said the combined entity could strengthen upGrad’s integrated learning model spanning K12 education, professional training and lifelong learning.
Unacademy confirmed that the proposed transaction will be executed through a 100 per cent share swap, with the valuation to be disclosed only after the deal closes and regulatory filings are completed.
Announcing the development on X, Munjal described the agreement as the beginning of a new chapter for both companies and the wider edtech ecosystem.
He noted that Unacademy had spent the past year reshaping its operations to focus more sharply on online education products. Among the steps taken were consolidating company operated offline centres with franchise partners and launching a Rs 50 crore employee stock ownership plan buyback, in which around 40 per cent of former employees have already participated.
Munjal also highlighted the traction gained by Airlearn, the company’s language learning product, which he said is expanding in markets including the United States, the United Kingdom, Germany and Canada.
“Our cash reserves as of today are more than $100 million,” he said.
The proposed deal also marks a turnaround from earlier talks between the two companies that had stalled over disagreements on valuation and structure. Previous discussions had placed Unacademy’s valuation in the range of $300 million to $400 million, according to media reports.
If the transaction goes through, Munjal will continue as co-founder and chief executive of Unacademy, focusing on building online learning products for students in India and global markets.
For upGrad, the acquisition would broaden its footprint across the education spectrum, from school level learning to professional upskilling and lifelong education.
The move comes as India’s edtech sector enters a more sober phase after years of rapid expansion. Companies across the industry have been trimming costs, restructuring operations and seeking scale to build more sustainable businesses.
Against that backdrop, the potential combination of upGrad and Unacademy could signal that the next phase of edtech growth may be driven less by blitzscaling and more by strategic partnerships and consolidation.
