MAM
Marina Summers brings heat to Asia Takeover 2.0
MUMBAI: Mumbai is set for a heatwave of the fabulous kind as Marina Summers returns to blaze through Kitty Su’s Asia Takeover 2.0. The celebrated drag artist, who shot to global fame after winning Drag Race Philippines Season 1, headlines the Mumbai edition on 21 November at The LaLiT.
The second edition arrives with fresh flair and a renewed spirit of Asian artistic celebration. Marina Summers leads a powerhouse line-up featuring Kian, Mumbai’s own scene-stealer known for their electric stage presence; the energetic Trixiecupp; and the hypnotic Velvet Vortex. Together, they promise a night that mirrors the vibrant evolution of queer performance across India and Asia.
Kitty Su and F&B corporate general manager Aashin Moitra said, the showcase captures the club’s core ethos. He noted that Asia Takeover 2.0 represents creativity finding its voice and identities finding their stage, while celebrating global queer artistry with pride. The event, he added, reflects Kitty Su’s continued commitment to platforms that honour expression and community.
With Marina Summers making her much-anticipated return, Asia Takeover 2.0 is set to deliver an evening rich in narrative, performance and the unmistakable Kitty Su charm that has shaped the venue’s legacy.
Asia Takeover 2.0 takes place at Kitty Su Mumbai on Friday, 21 November 2025, with additional details and reservation updates set to be shared via the venue’s official channels.
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
