Brands
Barça suits up in style as Amiri kicks off a luxury-fashion partnership
MUMBAI: Football just scored a fashion upgrade, and it’s tailored to perfection. In a move that blurs the lines between runways and stadium sidelines, Amiri has unveiled a landmark collaboration with FC Barcelona, becoming the club’s official formalwear partner and dressing one of football’s most decorated teams in couture-level swagger.
It’s a meeting of two worlds defined by precision, poise and performance. One is a 125-year-old blaugrana legacy with 80 domestic trophies and 23 European and global titles; the other, a 21st-century luxury house rooted in Californian cool and meticulous craftsmanship. Together, they’re stitching a new kind of modern elegance into the global sporting fabric.
The partnership sees Amiri designing custom suiting for all Barça athletes across both the men’s and women’s teams as well as for club executives and leadership. And the inspiration comes straight from the pitch: the iconic blue-and-garnet identity that has defined FC Barcelona for more than a century.
For Winter 2025, Amiri channels deep navy, a nod to the club’s storied strip into precisely tailored wool overcoats, double-breasted jackets for the men’s squad, single-breasted tailoring for the women, and gently flared trousers in a crisp white-on-navy pinstripe. Winter ensembles are completed with pinstripe poplin shirts, garnet-and-blue striped ties and gold bar tie clips, a refined echo of Barça’s colours rendered in luxury craftsmanship.
For Summer, the collaboration loosens its collar while keeping its sharp edge: a classic Amiri blouson with a shirt collar, reinterpreted in pinstripe, and detailed with MA Monogram embroidery on the breast. Tonal FC Barcelona insignia sits subtly alongside it, merging fashion codes with sporting identity. Lightweight knits inspired by sports silhouettes round out the warm-weather look, maintaining the partnership’s seamless fusion of heritage and modernity.
Mike Amiri calls it a natural fit: “Soccer and fashion share a spirit, born from passion, precision and creativity. Each is about mastering your craft and expressing who you are through movement and form. Partnering with FC Barcelona lets Amiri reflect that same pursuit of excellence through our tailoring.”
For FC Barcelona, the collaboration is as much about symbolism as style. FC Barcelona CEO Manel del Río notes, “Elegance is part of how we represent the Club. Amiri brings a contemporary vision that aligns perfectly with our identity, a global image of innovation and sophistication.”
More than a fashion update, this partnership is a cultural handshake: the artistry of a luxury house meeting the artistry of sport. A team known for its stars now steps into formalwear inspired by Hollywood and crafted for champions, a reminder that whether on the pitch or the red carpet, Barça knows how to own the moment.
The Amiri x FC Barcelona collaboration debuts Winter 2025, marking a new era where dressing room meets dressing room, one in wool, one in victory.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
