Brands
Stupa Sports expands global footprint with new partnerships across Asia, Europe
MUMBAI: Stupa Sports isn’t just raising the game, it’s smashing its way onto the world stage.
In a landmark leap for Indian sports technology, Stupa Sports has secured two major international partnerships, signalling its growing clout in the global sports ecosystem. The company has teamed up with Swiss Tennis as its official competition management partner for padel nationwide, while simultaneously entering professional pickleball as the exclusive data & technology partner for the Pickleball Champions League (PCL) Asia Finals 2025 in Shenzhen, China.
Both deals underscore the rising global demand for AI-powered, India-built sports technology, as federations look for smarter, more efficient ways to run tournaments, analyse performance, and engage fans.
Through its multi-year partnership with Swiss Tennis, Stupa will roll out a fully customised, white-labelled competition management ecosystem. This includes end-to-end tournament operations, rankings, licensing, league administration, payments, player dashboards and notifications: all designed to streamline padel management across Switzerland.
Swiss Tennis head of padel Matthieu Amgwerd, said the collaboration “opens a new chapter” in enhancing professionalism, transparency and growth of padel in the country.
Stupa’s global push continues through its exclusive deal with PCL Asia, where the company will power officiating, broadcast production and AI-led insights during the championship finals in Shenzhen from 3–7 December 2025.
At the heart of the deployment is Stupa Cast, the company’s flagship AI analytics engine, delivering real-time stats, advanced overlays and data-driven storytelling for every main-court match. This is reinforced by Stupa’s multi-angle decision review system, designed to bring fairness, accuracy and broadcast-level precision which features increasingly sought by federations worldwide.
Matches will also be streamed through Stupa’s high-definition multi-camera setup, complete with integrated graphics and sponsor-rich visuals to elevate fan experience globally.
PCL Asia co-founder Steve Kuhn, called the partnership “a milestone moment for pickleball in Asia,” praising the firm’s role in enhancing the sport’s competitive integrity and viewing standards.
Stupa Sports co-founder and COO Deepak Malik, described the pickleball entry as a “milestone moment,” adding that the finals would serve as a showcase for the sport’s “digitally-enhanced future”.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
