Brands
Colors Queen adds star shine at Masti 4 fan fest
MUMBAI: Hindi cinema glamour got a fresh coat of colour as Colors Queen Cosmetics turned up the sparkle with an exclusive meet and greet featuring the cast of Masti 4. It was beauty, banter and Hindi cinema all in one swirl, creating a lively evening where stars, fans and creators came together in full technicolour spirit.
The energetic session saw Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Elnaaz Norouzi, Ruhi Singh and Shreya Sharma meeting fans, posing for photos and diving into rapid fire games. The excitement was dialled up with makeup themed Q and A rounds and a special Colors Queen photo booth for giveaway winners who snagged the chance to interact with the cast.
Colors Queen Cosmetics co-founder Nitin Panjwani, said the event mirrored the playful mood of Masti 4 and the brand’s own colourful, expressive identity. He added that the collaboration celebrated individuality and affordable glamour, bringing the spirit of Colors Queen alive in an interactive setting that connected fans, creators and the film’s stars.
Immersive product zones showcased the brand’s newest launches, including the red cushion foundation, gloss bomb lip luminizer, gloss bomb stick and grip primer. Guests could swatch, snap photos and share instant feedback. A social media giveaway on Instagram and Snapchat added to the buzz, with one lucky winner taking home an iPhone 17 Pro.
The partnership signals the beginning of Colors Queen’s deeper dive into Hindi cinema driven marketing, setting the stage for future collaborations and campaigns. By blending beauty with stardom, the brand transformed the Masti 4 meet up into a celebration of confidence, colour and self expression, reaffirming its strong place in India’s modern beauty culture.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
