Brands
Kalki Fashion rises as India’s mid-luxury favourite
MUMBAI: India’s fashion scene is getting a stylish shake-up, and it is coming from the middle. As the country’s mid-luxury market surges, Kalki Fashion has carved out a front-row seat by offering couture-inspired craftsmanship without couture-level prices.
With India’s luxury market expected to touch 12.1 billion dollars by 2025, demand is booming among shoppers who want refined design, rich detailing and premium experiences at more attainable price points. New-age couples, in particular, are driving the trend as they look for bridal and occasion wear that blends grandeur with value.
Kalki Fashion has become one of the strongest forces powering this shift. Founded in 2007, the brand has built its identity on meticulous Indian craftsmanship paired with contemporary aesthetics. Its collections span bridal couture, festive wear, men’s occasion wear and Indo-western styles, all anchored in intricate embroidery, textured fabrics and modern silhouettes. The result is couture impact at accessible pricing.
The brand’s retail footprint mirrors the rise of mid-luxury across India. Kalki is present in key tier 1 and tier 2 cities including Mumbai, Delhi, Hyderabad, Ahmedabad, Bengaluru, Surat, Indore and Ludhiana. Demand has also grown globally, with a loyal customer base emerging across the United States, the United Kingdom, Canada, Australia and the Middle East.
By blending artisanal techniques with modern design at prices that widen access, Kalki Fashion has emerged as one of the most influential players shaping India’s fast-growing mid-luxury fashion landscape, both at home and across global South Asian communities.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
