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Kalki Fashion rises as India’s mid-luxury favourite

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MUMBAI: India’s fashion scene is getting a stylish shake-up, and it is coming from the middle. As the country’s mid-luxury market surges, Kalki Fashion has carved out a front-row seat by offering couture-inspired craftsmanship without couture-level prices.

With India’s luxury market expected to touch 12.1 billion dollars by 2025, demand is booming among shoppers who want refined design, rich detailing and premium experiences at more attainable price points. New-age couples, in particular, are driving the trend as they look for bridal and occasion wear that blends grandeur with value.

Kalki Fashion has become one of the strongest forces powering this shift. Founded in 2007, the brand has built its identity on meticulous Indian craftsmanship paired with contemporary aesthetics. Its collections span bridal couture, festive wear, men’s occasion wear and Indo-western styles, all anchored in intricate embroidery, textured fabrics and modern silhouettes. The result is couture impact at accessible pricing.

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The brand’s retail footprint mirrors the rise of mid-luxury across India. Kalki is present in key tier 1 and tier 2 cities including Mumbai, Delhi, Hyderabad, Ahmedabad, Bengaluru, Surat, Indore and Ludhiana. Demand has also grown globally, with a loyal customer base emerging across the United States, the United Kingdom, Canada, Australia and the Middle East.

By blending artisanal techniques with modern design at prices that widen access, Kalki Fashion has emerged as one of the most influential players shaping India’s fast-growing mid-luxury fashion landscape, both at home and across global South Asian communities.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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