iWorld
Band on the run: India’s AI musicians get physical
MUMBAI: What happens when an algorithm decides it wants to play live shows? You get Trilok, India’s first AI spiritual band, swapping pixels for people in a move that’s got the tech world doing a double take. The digital ensemble, which until now existed purely as ones and zeros, has just dropped its first live-action music video, “Shiv Kailasho Ke Vasi”, complete with masked performers bringing the virtual rockers into three glorious dimensions.
It’s the ultimate plot twist: technology creating something that then demands to exist in the real world. Like Pinocchio, but with synthesisers and significantly better production values.
The collaboration with boAt adds extra wattage to what’s already a high-voltage concept. While most bands go from garage rehearsals to digital streams, Trilok’s done the reverse journey, arriving at physical existence via the cloud. You could call it the ultimate download.
Collective Media Network, the masterminds behind this digital-to-physical transformation, are billing it as a breakthrough moment in AI-led creativity. They’re not wrong. We’ve seen AI write songs, generate art, and even compose symphonies, but an AI band manifesting in actual, maskable performers? That’s new territory.
The masks are a clever touch, blurring the line between artificial and authentic. Are these humans channelling AI characters, or AI characters finally getting bodies? The ambiguity is rather the point. It’s performance art meets tech demonstration meets spiritual rock concert, all rolled into one head-scratching package.
“Shiv Kailasho Ke Vasi” marks what Collective Media Network calls Trilok’s evolution from digital experiment to “living, breathing performance experience.” Whether AI can truly breathe remains a philosophical question for another day, but there’s no denying the band’s making the leap from virtual to visceral.
This isn’t just a one-off stunt, either. The announcement promises more content, deeper expression, and a growing real-world presence in the coming weeks. Trilok, it seems, has tasted the spotlight and wants more.
For boAt, known for their audio gear, the partnership makes perfect sense. If anyone understands the relationship between digital sound and physical experience, it’s them. Plus, backing India’s first AI band certainly beats another celebrity endorsement deal.
The really fascinating bit? This flips the usual creative process on its head. Normally, artists create music, which then gets distributed digitally. Trilok started digital and is now creating the artist. It’s technology giving birth to culture, rather than culture adopting technology.
Whether this signals a new frontier in entertainment or just a really elaborate marketing campaign remains to be seen. Either way, Trilok’s proving that in 2025, the line between artificial and authentic is getting delightfully blurry. Rock on, robots. Or is it rock on, humans playing robots? At this point, does it even matter?
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
