Brands
Chatur meets skincare as Deconstruct turns science into smart satire
MUMBAI: If you ever wished skincare science came with punchlines, Deconstruct Skincare has just delivered the perfect glow-up. The science-backed skincare brand has rolled out a first-of-its-kind campaign that blends chemistry with comedy, turning product education into something as watchable as a meme and as clear as a lab report.
And who better to front this satirical science lesson than Omi Vaidya, still adored for his legendary ‘Chatur’ persona? In the campaign’s two new films, Omi slips into a familiar avatar earnest, eager, and hilariously overconfident, determined to outsmart skincare while accidentally overcomplicating every step. Enter Deconstruct founder & CEO Malini Adapureddy, whose calm, clinical logic cuts through the chaos, offering clarity with the ease of someone who truly knows her molecules.
The result is a charming tug-of-war between Chatur-style theatrics and science-led sense. Each film turns everyday skincare myths into comic sketches, using simple experiments, sharp writing, and visually clear demonstrations to show how effective skincare doesn’t need drama or twelve-step routines to work.
Omi’s comedic timing anchors the campaign, but it’s the pairing with Malini that elevates the narrative: one spinning assumptions, the other gently dismantling them with facts. Their banter transforms jargon-heavy topics into easily digestible lessons, reinforcing Deconstruct’s belief that “gentleness can still be powerful” and that education doesn’t have to feel like homework.
At its heart, the campaign is playful but purposeful. It uses humour not as a gimmick, but as a gateway, making science-led efficacy accessible to the growing cohort of Indian skincare users who want proof over promises. With real-time demonstrations and intuitive storytelling woven through both films, the brand stays true to its ethos of transparency while keeping viewers laughing and learning.
By turning skincare confusion into entertainment, Deconstruct has once again positioned itself as a category disruptor: part educator, part entertainer, wholly committed to breaking down skincare science minus the intimidation. And with Omi Vaidya slipping effortlessly back into his iconic comic charm, the campaign proves that when science meets satire, the result is nothing short of glow-rious.
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
