iWorld
BombayMami drops Anglo-French single ‘Jaloux’ with sultry R&B edge
MUMBAI: BombayMami, the Swiss singer-songwriter known for her genre-blending style, has released her latest single, Jaloux, an Anglo-French R&B track delivered via MRNK on Friday. The guitar-led song drapes a dreamy, atmospheric production around a sharp warning: “If you play with me, you dance with the devil” as she calls time on a feckless lover.
The artist says the track is a playful reminder not to be taken for granted. “Sometimes when you’re with someone, they start taking you for granted and you’ve got to make them a little jaloux. It’s giving confidence, softness et un peu du feu,” she said.
Jaloux follows her strongest day-one performance yet with Curse, and arrives on the heels of her viral Fire in Delhi snowboarding campaign, which amassed over 10 million views and drew praise from Maya Jama, Sid Sriram, Biig Piig and Kojey Radical. The video also caught the eye of BBC Introducing, BBC Asian Network, Vogue, Elle India and Trippin World.
With a creative vision that refuses to stay in one lane, and more releases lined up, BombayMami’s ascent looks set to continue.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
