Brands
Gupta gets the nod as P&G’s health care chief bows out
MUMBAI: Procter & Gamble Hygiene and Health Care Ltd has announced a changing of the guard in its health care division, with Maithreyi Jagannathan stepping down as category leader effective December 31, 2025, to pursue other interests. Stepping into her shoes: Tushar Gupta, a P&G lifer with deep roots in the Vicks brand and a regional design pedigree.
Gupta, an IIM Calcutta alumnus and engineer from Manipal Institute of Technology, cut his teeth as a brand manager on Vicks India, where he built a reputation for sharp brand-building and consistent business results. After climbing the ranks domestically, he decamped to Singapore to lead design across Asia, the Middle East and Africa—a sprawling remit that saw him shape visual identity and packaging for some of the region’s most recognisable consumer brands.
Currently senior director for brand design and communication for Vicks and Zzzquil across Asia-Pacific, Gupta has spent his career mastering the dark arts of health care marketing: consumer insights, communication strategies, media investments and innovation launches. His CV reads like a greatest-hits compilation of P&G’s playbook—strengthening product superiority, elevating packaging, polishing digital assets and executing with military precision.
The handover takes effect on 1 January 2026, giving Gupta a clean slate to stamp his authority on India’s fiercely competitive health care market. It’s a category where brand loyalty runs deep, where cold and cough season can make or break a quarter, and where the ability to balance innovation with trusted heritage is worth its weight in mentholated gold.
For Jagannathan, it’s the end of a chapter. For Gupta, it’s the beginning of one—armed with a regional perspective, a design-led mindset and an intimate knowledge of the brand that remains P&G’s health care crown jewel in India.
The baton has been passed, the transition telegraphed. Now comes the hard part: keeping the Vicks vapour rising in a market that waits for no one.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
