Brands
Oliver Wyman adds Bitan Datta to power up India practice
MUMBAI: Oliver Wyman has added fresh muscle to its India leadership bench with the appointment of Bitan Datta as partner in its transportation, advanced industrials and performance transformation practices.
With more than twenty years spent reshaping factories, supply chains and entire operating models, Datta arrives with a portfolio packed with large-scale turnarounds across industrial goods, high-tech manufacturing, building materials and energy equipment. His work has helped companies lift market share while sharpening cost control, service levels and inventory productivity.
Datta has long been a champion of smarter, faster and more resilient manufacturing. He has guided organisations in modernising production systems, embedding digital and AI tools, and building supply chains that can withstand global shocks. His experience also extends to sector-wide work with industry bodies and policy makers.
Reflecting on India’s manufacturing trajectory, Datta said the country is stepping into a decade where scale, innovation and resilience will be decisive. Companies that invest in design, technology and intellectual property while staying nimble amid geopolitical churn will shape the winners’ circle. He believes India has the headroom to lead global value chains across established categories as well as sunrise sectors such as electronics and semiconductors.
In his new role, Datta will focus on helping organisations upgrade manufacturing systems, boost supply-chain agility and accelerate transformation programmes driven by digital, analytics and Industry 4.0 technologies.
Welcoming him to the firm, Oliver Wyman India head Sumit Sarawgi, said Datta’s deep sector knowledge strengthens the firm at an important time as it expands its capabilities and supports clients navigating structural shifts across industrial and manufacturing ecosystems.
With Datta on board, Oliver Wyman is aiming to push harder into India’s next wave of industrial growth, one transformation at a time.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
