Brands
Raj Cooling Systems steps into air purification market
MUMBAI: Raj Cooling Systems has taken a confident step into fresh territory with the launch of its new air purifier range, marking the brand’s entry into India’s rapidly expanding air purification market. Known for its cooling solutions, the company now wants to become a full-fledged indoor comfort provider by offering cleaner, healthier air at home.
The move comes at a time when consumers are seeking practical ways to improve their living spaces. From rising pollution concerns to growing wellness habits, demand for efficient and affordable air purifiers has been climbing steadily. Spotting this clear opportunity, Raj Cooling Systems developed a line of purifiers powered by advanced multi-stage filtration designed for high performance without the hefty price tag.
The launch is part of the company’s long-term plan to diversify its portfolio with categories that complement its existing cooling products. With this new range, the brand aims to deliver a more wholesome indoor experience that blends comfort with cleaner air.
To support expected growth, the company is exploring workforce expansion and boosting manufacturing capacity. It plans to lean on its established distribution network while widening its presence across retail channels, distributors, and major e-commerce platforms. Export markets with rising demand for compact purification systems are also in the company’s sights.
The new range has been developed in partnership with technology and R&D firms, enabling Raj Cooling Systems to build purifiers tailored to Indian conditions. The models promise reliability, low maintenance, and strong purification performance.
Speaking about the launch, Raj Cooling Systems founder and chairman Kalpesh Ramoliya, said the goal was to make clean air accessible to every Indian household. “Families shouldn’t have to choose between quality and price. With this launch, we are bringing advanced air purification technology within reach without compromising on performance.”
With rising adoption of air-quality solutions across urban and semi-urban areas, the company is eyeing a significant share of the market over the next few years. Through innovation, wider distribution, and strong value offerings, Raj Cooling Systems is gearing up for a fresh phase of growth driven by clearer, healthier air.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
