AD Agencies
Project Worldwide opens integrated ‘Project Hub’ in Bangalore
MUMBAI: Project Worldwide has unveiled its new India and South Asia “Project Hub” in Bangalore, bringing together the company’s specialist agencies under one roof to offer clients a single, seamless entry point into the region’s booming market.
The new hub marks the latest step in Project’s global rollout of collaboration centres, joining those already established in New York, London, Singapore and Sydney. The idea is simple yet striking: break down old agency silos and replace them with what project calls “Hyperconnected Creativity”, a structure that encourages free-flowing ideas, shared thinking and integrated solutions.
The Bangalore Hub gathers an eclectic mix of expert teams. GPJ brings its experiential marketing craft, OS studios taps into gaming and Gen Z culture, nomobo delivers high-end broadcast production, and Praytell drives earned-first creative and communications. The Hub also houses AI labs, the company’s centre of excellence for artificial intelligence, and +91, its engine for high-volume content, creative work and account operations.
Recently appointed chief growth officer for India and South Asia Rasheed Sait, will lead the region’s expansion. Project Worldwide CEO Chris Meyer called the move a strategic commitment to one of the world’s most dynamic economies and said he looks forward to seeing Sait bring the vision to life.
Sait described the launch as an exciting new chapter and said the hub offers brands a powerful springboard to tap into a fully connected set of capabilities. The result is a vibrant, one-stop environment designed to help clients navigate a cluttered world with clarity, speed and creativity.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
