Brands
Bumrah bowls over grooming as Streax unveils super fast colour twist
MUMBAI: If grooming had a power-play over, Jasprit Bumrah has just opened the innings, this time with a burst of colour rather than a burst of pace. Streax, one of India’s leading hair colour and care brands under Hygienic Research Institute, has signed the fast-bowling phenomenon as the face of its latest innovation: Streax Shampoo Hair Colour, a super speedy formula that colours hair in just five minutes.
The partnership is being rolled out through a zingy new campaign, “Main Fast, Streax Super-Fast,” mirroring the ace bowler’s trademark attributes speed, precision and consistency with the product’s promise of quick, high-quality grooming. Where Bumrah delivers toe-crushers, Streax promises time-crushers, claiming to redefine how India colours its hair.
Bumrah’s disciplined persona and mass appeal form a natural match for a product built on fuss-free grooming. The new TVC brings this synergy alive with a sleek, performance-driven narrative that pitches the shampoo-based colour not just as a convenience hack, but as a smarter, sharper way to stay stylish.
Priced from Rs 15, Streax Shampoo Hair Colour aims to make quick grooming more democratic, accessible and modern. With its shampoo-like application and five-minute turnaround, the brand is doubling down on its leadership across West, North and East India while courting millions of Indians seeking fast, flawless results.
HRI Sr VP Marketing Priyancka Puri said the association perfectly captures what the brand stands for: “Today’s consumers want beauty, confidence and instant glamour. Streax Shampoo Hair Colour delivers gorgeous colour in minutes without compromising on shine or quality. Bumrah’s precision and high-impact presence make him the perfect fit for our ‘Main Fast. Streax Super-Fast.’ vision.”
Bumrah, represented by Rise Worldwide, echoed the sentiment, saying the collaboration aligns naturally with his own ethos: “Consistency defines everything I do whether it’s my game or how I present myself. Main fast, Streax super-fast is definitely a vibe I connect with.”
The campaign will roll out across television, digital and social platforms, featuring Bumrah in a bold, contemporary avatar that blends speed, confidence and effortless cool much like the product itself. As Streax sets out to shake up India’s grooming habits, it seems the brand has found its perfect pace-setter.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
