Brands
Cipla launches Yurpeak, its obesity and type 2 diabetes drug
MUMBAI: Cipla has launched Yurpeak, its version of tirzepatide, marking a major push into the fast-growing market for obesity and type 2 diabetes treatments. The therapy, licensed from Eli Lilly, is the second tirzepatide brand cleared for India after the regulator approved Lilly’s own version.
Tirzepatide is the first dual agonist targeting GIP and GLP-1 receptors and is prescribed alongside diet and exercise for adults with type 2 diabetes or chronic weight-management needs. Yurpeak will be sold in Cipla’s KwikPen device in six strengths: 2.5 mg to 15 mg, allowing precise weekly dosing. It will be priced on par with Lilly’s Mounjaro.
Cipla global chief operating officer Achin Gupta, said the launch represents a “transformative moment” in addressing India’s soaring burden of obesity and diabetes. He added that Cipla would apply its scale and chronic-care expertise to widen access to globally benchmarked therapies.
Cipla plans to distribute Yurpeak nationwide, extending availability beyond large cities through its extensive network. Lilly will manufacture the drug, while Cipla handles promotion and distribution.
The company will back the rollout with patient-support initiatives covering dosage, self-injection and responsible use, in line with its focus on evidence-based communication and long-term wellness.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
