Brands
Aston Martin revs up its watch collection for India debut
Delhi: Aston Martin has shifted gears from road to wrist, unveiling its first-ever watch collection in India. Developed with Timex Group, the line translates the marque’s high-octane design DNA into timepieces that fuse precision engineering with effortless style.
The launch was teased at an exclusive preview in Delhi, hosted for India’s leading lifestyle and luxury media, ahead of a commercial rollout at premium Timex Group outlets such as Just Watches, as well as select high-end retailers across the country.
The collection splits into two distinct tracks, Timeless, a nod to vintage heritage, and Icon, a sleek contemporary line for modern luxury seekers. Signature materials, titanium, carbon fibre, and silicone, echo Aston Martin’s automotive craftsmanship, while details like wheel-rim dials and stitching inspired by car interiors make the connection between watch and car immediate and visceral.
At the forefront is the TRG Automatic, a skeleton-dial marvel powered by a Japanese automatic movement and housed in a lightweight titanium tonneau case. Carbon-fibre flanks and performance-textured straps echo the precision and power of Aston Martin’s engineering.
Designed and manufactured by Timex Group, the collection marries British luxury with global craft expertise. Prices in India range from Rs 17,995 to Rs 57,995, with availability at Just Watches, Justwatches.com, and key retailers including Shoppers Stop, The Collective, Kamal Watches, Zimson Watches, Swiss Time House, Sethi Watch Company and Ganga Ram Gallery.
“Premium, design-led timepieces are booming in India. This collaboration with Aston Martin lets us deliver exceptional craftsmanship and innovation to discerning consumers,” said Deepak Chhabra, managing director, Timex Group India.
“This collection distils Aston Martin’s artistry and performance into a wearable form. It’s for those who drive the extraordinary every day,” said director of brand diversification, Aston Martin, Stefano Saporetti.
The collection is more than a wrist accessory, it’s an adrenaline rush in miniature, a reminder that Aston Martin’s spirit isn’t confined to the tarmac. Fasten your seatbelts.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
