Brands
Swiggy Dineout, Diners Club launch luxe food festival across India
MUMBAI: Swiggy Dineout and The Diners Club by HDFC Bank are rolling out a delicious celebration for food lovers, marking 75 years of the iconic Diners Club brand with a festival that spans ten cities and countless tables.
Called The Diners Club: Gourmet Edit, the event brings together Swiggy Dineout’s premium network and HDFC Bank’s Diners Club card holders for what is being billed as India’s most exclusive dining festival. Running until 21 December 2025, it promises standout flavours, plush settings and deals designed to tempt even the fussiest foodie.
Cardholders can tuck into discounts of up to 50 per cent on reservations made through Swiggy Dineout, followed by an extra 15 per cent off when paying with a Diners Club by HDFC Bank credit card. The offers apply across a curated roster of luxury hotels and fine dining favourites, including The Leela, ITC Hotels, Novotel, Hyatt and The Ritz-Carlton in Bangalore, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, Jaipur, Ahmedabad and Chandigarh.
Taking part is a simple three-step dance: pick a restaurant from the Gourmet Edit collection on Swiggy Dineout, purchase the deal, and settle the bill at the venue using the Diners Club card. The more you indulge, the merrier it gets. Each week, the top 25 spenders will earn complimentary access to one Swiggy Scenes luxe event, turning a night out into a night to remember.
Swiggy Dineout senior vice president and business head Swapnil Bajpai, said the partnership aims to elevate dining from a routine outing to a memorable moment. Bajpai noted that pairing Swiggy Dineout’s network of over 700 luxury restaurants with the legacy of The Diners Club allows the companies to offer both value and experience, creating a festival that delights on and off the plate.
Swiggy Dineout, which operates in more than 50 cities with over 50,000 restaurants on its platform, continues to position itself as a go-to destination for diners seeking effortless reservations and rewarding culinary adventures. With the Gourmet Edit, it hopes to serve not only great meals but great memories too.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
