MAM
Ves hosts Pinkathon, puts grandmothers on the run
MUMBAI: Running shoes met family cheer at Vivekanand Education Society, Chembur, as the campus turned into a lively warm-up zone for Pinkathon. Hosting the promotional event as venue partner, Ves welcomed participants from across Mumbai for a morning that mixed movement, music and a generous dash of inspiration.
The spotlight belonged to the Grandmother’s 10K Run, a heart-warming initiative that invites senior women to run alongside their children and grandchildren. The message was simple and powerful. Fitness has no expiry date, and the best motivation often comes from family.
The Ves campus 1 ground buzzed with energy as Zumba sessions set the pace, laughter replaced hesitation and first-time runners found their rhythm. Adding star power and plenty of encouragement was Pinkathon founder Milind Soman, who interacted with participants and urged families, especially senior women, to make fitness a shared celebration rather than a solo pursuit.
Pinkathon, known as India’s largest women’s running movement, champions women’s health, breast cancer awareness and active living across age groups. The Chembur preview offered a snapshot of that spirit, turning a regular Sunday morning into a feel-good festival of sweat and smiles.
Reflecting on the event, Vivekanand Education Society treasurer Prakash Lulla said the institution was delighted to support a movement that brings generations together through health and happiness, adding that community well-being remains central to Ves’s philosophy.
The morning wrapped up with group workouts, medal distributions and open conversations around women’s health, along with an enthusiastic call to lace up for the upcoming Pinkathon marathon. Even for the casually curious, it proved one thing. When grandmothers run, everyone cheers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
