News Broadcasting
ET Now turns the spotlight inward with deeper shows and sharper year-end bets
MUMBAI: When markets are noisy, ET Now is choosing to lower the volume and turn up the signal. India’s leading business news channel has unveiled an expanded programming slate that leans decisively into depth, data and decision-making, strengthening its pitch as a destination for serious business and market journalism. The new line-up includes All About Your Company, Deep Dive, BrandVerse and a three-week ET Now Year-End Programming 2025 package, each aimed at offering viewers clarity rather than clutter.
At the heart of the revamp is All About Your Company, airing on weekdays at 12.30 pm with a repeat at 6.30 pm. The format is deliberately tight: one listed company per episode, no distractions. The show moves methodically from business context to balance sheets, capital allocation and management intent, ending with a pointed conversation with company leadership. The idea is to help investors connect the story with the numbers, without the usual market noise.
Midweek analysis comes in the form of Deep Dive with Sajeet Manghat, airing Wednesdays at 3.30 pm with a repeat at 7 pm. As the name suggests, the show goes beneath headlines to examine the cause-and-effect mechanics shaping companies, sectors and the wider economy. By linking earnings, interest rates, policy shifts and global capital flows, Deep Dive is positioned as an early-warning system for investors looking to assess risk and positioning before trends fully play out.
Adding a cultural and commercial layer to the mix is BrandVerse, launching on December 16 and airing Tuesdays at 7 pm. As brands increasingly operate at the intersection of media, technology and culture, the show explores how storytelling, platforms and creativity influence consumer behaviour and business outcomes. With voices ranging from CMOs and founders to media executives and creative leaders, BrandVerse targets marketers, agency professionals and anyone curious about the business of influence.
Rounding off the slate is ET Now’s Year-End Programming 2025, a three-week special designed to decode the year that was and frame the year ahead. The first week focuses on global and domestic macro themes, including a deep look at India’s economy and a special on the year of IPOs. Week two shifts to markets, trade, commodities and geopolitics, while the final week zeroes in on mutual funds, sector performance and wealth creation themes likely to define 2026.
Taken together, the new programming reflects a clear editorial stance: fewer breaking banners, more considered thinking. By prioritising insight over immediacy and structure over spectacle, ET Now is sharpening its identity at a time when business audiences are looking for explanations, not just updates.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
