Right4Paws raises Rs 14 crore in series A funding

MUMBAI: Right4Paws, a premium pet nutrition brand from Coimbatore-based Pet Prakalp India Pvt Ltd, has raised Rs 14 crore in a series A funding round, signalling growing investor appetite for India’s fast-evolving pet care market.

The round was backed by a group of high net-worth individuals, with Three Pins Capital Ltd, UAE, acting as advisor to the transaction. In a sector where early and mid-stage pet food companies often raise modest sums, the size of the round stands out and underlines confidence in both the brand and the broader category.

The fresh capital will be channelled into expanding manufacturing infrastructure, scaling production and strengthening research and development. Right4Paws also plans to hire specialised talent, launch new products tailored to different life stages and functional needs, widen its distribution across India and lay the groundwork for global exports.

Pet Prakalp India Pvt Ltd serves as the company’s research, innovation and manufacturing engine, while Right4Paws operates as the consumer-facing brand. Together, they aim to bridge a long-standing gap in India’s pet food landscape by blending whole-food nutrition with the reliability and convenience of commercial formats.

India’s pet food market is estimated at around Rs 5,000 crore, supported by more than 40 million companion animals and growing at roughly 20 per cent annually.

“This fundraise marks a major milestone in our mission to raise the bar for pet nutrition in India,” said Right4Paws founder and director Dhanu Roy. “Our science-led formulations, developed with veterinary nutritionists in the UK and backed by years of research, are designed around how pets actually digest food, supporting better health and longer lives.”

Co-founder and director Sameer Achan said the strong investor response reflected growing recognition of the company’s differentiated philosophy and long-term vision. “This capital gives us the platform to scale faster, enter new categories and prepare for international markets, while staying focused on transparency and real health outcomes for pets,” he added.

What sets Right4Paws apart is its focus on species-appropriate, whole-food nutrition, moving away from heavily processed ingredients and synthetic additives. Central to this approach is its patent-awaited multi factor controlled dehydration technology, designed to preserve nutrients and natural characteristics. The brand works closely with global research institutions and veterinary experts, and its products have undergone independent feeding trials.

With expanding manufacturing capabilities and a widening footprint, Right4Paws is positioning itself as a home-grown challenger with global ambitions in India’s rapidly growing pet care industry.