Brands
Dr. Vritika Agrawal launches DermaCute clinic in Mumbai
MUMBAI: India’s booming medical-aesthetics market has a new entrant with attitude. Dr. Vritika Agrawal, dermatologist and clinician, has opened DermaCute clinic in Andheri West, marking her move from consulting room to corner office — and adding momentum to the rise of women-led healthcare entrepreneurship.
Armed with an MBBS and MD in dermatology, Dr. Agrawal steps into business as founder and ceo of DermaCute, a specialist clinic positioned at the intersection of evidence-based medicine, aesthetic science and personalised care. Her pitch is simple but pointed: skin care grounded in science, delivered with empathy, minus the hype.
“DermaCute is not about surface beauty,” says Dr. Agrawal. “It is about trust, precision and treatments that genuinely work — tailored to the individual, not trends.”
The launch lands at a time when India’s medical-aesthetic sector is expanding at speed, projected to grow at more than 16 per cent CAGR over the next decade. Demand is being driven by technology-led treatments, rising disposable incomes and a shift towards specialist-led, boutique clinics — away from one-size-fits-all hospital chains.
DermaCute reflects that shift. The clinic offers skin rejuvenation and anti-ageing programmes, acne and scar management, laser-based pigmentation correction and hair removal, non-invasive body contouring, facial enhancement and personalised medical facials. The emphasis is on measurable outcomes, safety and long-term skin health, delivered in a refined, clinic-first setting.
Dr. Agrawal’s move also underscores a broader change in the industry’s power structure. Women founders are increasingly shaping India’s beauty and wellness economy, bringing clinical credibility, ethical frameworks and patient-first thinking to a sector long dominated by corporate roll-ups and celebrity branding.
By positioning dermaCute as science-backed and results-driven, Dr. Agrawal is betting that today’s patients want more than glow-ups — they want transparency, data and doctors who stay personally accountable.
The ambition does not stop at Andheri. Dr. Agrawal plans to scale DermaCute into a national brand, building a portfolio of specialist clinics focused on dermatology, aesthetics and holistic wellbeing. Growth, she insists, will be measured and medical — not franchised at the expense of standards.
As India’s appetite for advanced skin care accelerates, DermaCute enters the market with a clear message: clinical rigour sells, ethics endure and confidence, when done properly, is good business.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
