News Broadcasting
Prasar Bharati opens its content vault to boost reach and revenue
NEW DELHI: Prasar Bharati is tuning up its vast content library for a bigger audience and a better balance sheet. The public broadcaster has floated a draft Content Syndication Policy 2025, inviting public feedback on how its programmes can travel further, faster and more profitably, without losing their public service soul.
Put up for consultation on the Prasar Bharati website, the draft follows structured discussions with OTT platforms, TV broadcasters, radio networks, telecom firms, IPTV operators and content aggregators. The idea is simple: let Doordarshan and Akashvani content find new homes, from classic archives and regional gems to live coverage of government events, festivals and sport. Digital first shows on Prasar Bharati’s own OTT platform are also on the table.
The policy proposes flexible licensing options, including flat fees, revenue sharing and minimum guarantees with a share of upside. It also opens the door to monetising commissioned, co-produced and licensed content owned by the broadcaster, while encouraging tie-ups with Indian and international platforms to take Indian culture global.
The details were shared by minister of state for information and broadcasting L Murugan in the Lok Sabha, signalling a bid to let public broadcasting speak to the world, and earn a little along the way.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
