News Broadcasting
Prasar Bharati opens its content vault to boost reach and revenue
NEW DELHI: Prasar Bharati is tuning up its vast content library for a bigger audience and a better balance sheet. The public broadcaster has floated a draft Content Syndication Policy 2025, inviting public feedback on how its programmes can travel further, faster and more profitably, without losing their public service soul.
Put up for consultation on the Prasar Bharati website, the draft follows structured discussions with OTT platforms, TV broadcasters, radio networks, telecom firms, IPTV operators and content aggregators. The idea is simple: let Doordarshan and Akashvani content find new homes, from classic archives and regional gems to live coverage of government events, festivals and sport. Digital first shows on Prasar Bharati’s own OTT platform are also on the table.
The policy proposes flexible licensing options, including flat fees, revenue sharing and minimum guarantees with a share of upside. It also opens the door to monetising commissioned, co-produced and licensed content owned by the broadcaster, while encouraging tie-ups with Indian and international platforms to take Indian culture global.
The details were shared by minister of state for information and broadcasting L Murugan in the Lok Sabha, signalling a bid to let public broadcasting speak to the world, and earn a little along the way.
