MAM
Fabcoins hit the fast lane as loyalty points book electric SUVs
MUMBAI: Loyalty points are no longer just window dressing at the checkout. In a move that pushes rewards out of the shopping bag and into the fast lane, Fabindia has teamed up with Mahindra Electric Origin SUVs to let Fabfamily members book premium electric SUVs using loyalty currency alone.
Under the partnership, customers can secure bookings for Mahindra’s Electric Origin models, the BE 6 and the XEV 9e, by redeeming just 1,000 Fabcoins. Those points translate into a booking value of Rs 21,000, turning everyday purchases into a gateway to electric mobility rather than another percentage off the bill.
The collaboration brings together two Indian brands that have long positioned sustainability at the heart of their businesses. This time, the focus is not on limited period discounts but on stretching the idea of loyalty into real world utility, where points can unlock high value experiences and products.
For Fabfamily members, the offer also introduces flexibility. Customers can lock in an eSUV booking with as few as 400 Fabcoins and complete the balance over time. Once the 1,000 Fabcoin threshold is reached, the booking is automatically processed, removing the pressure of a one shot redemption.
Fabfamily itself has been steadily evolving into a broader lifestyle ecosystem. Members earn up to 10 percent back in Fabcoins on Fabindia purchases, with additional multipliers through brand partnerships that offer redemptions of up to 30 times value. The programme also allows Fabcoins to be donated to organisations such as WWF India and the Centre for Science and Environment, adding a cause led layer to spending habits.
Beyond points, the programme includes concierge services under FabONE and a gentler tier migration system that limits downgrades, making status retention less punitive than traditional loyalty structures.
The Mahindra Electric Origin SUV reward goes live on 19 December 2025. More than a festive hook, the tie up signals a shift in how loyalty programmes are being reimagined, moving from transactional perks to high impact rewards that blend lifestyle, sustainability and mobility into a single proposition.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
