MAM
Creative Eye confirms Sunil Gupta’s exit
MUMBAI: Creative Eye Limited has announced that Sunil Gupta has formally resigned from the company, effective 6 October 2025, bringing his association to a close after serving in multiple senior roles including co-producer, chief financial officer and managing director. The resignation has been attributed to personal reasons, and the company has clarified that Gupta no longer holds any managerial, financial, operational or advisory responsibilities within the organisation.
With this change, Creative Eye Limited has streamlined all official communication and decision-making channels. Going forward, all discussions, negotiations and correspondence related to the company will be handled solely by Ashutosh Kochhar, managing director. The company has urged all stakeholders, partners and associates to note the update and revise their records accordingly, signalling a clear handover and a fresh chapter at the helm.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
