Brands
Yatra, Mr DIY dangle travel prizes to turbocharge festive shopping
INDIA: Yatra Online has tied up with home-improvement retailer Mr DIY to launch Shop karo, yatra karo, a festive-season campaign that turns everyday shopping into a shot at subsidised holidays.
Running from December 2025 to January 2026, the two-month promotion spans more than 350 Mr DIY stores nationwide, targeting India’s busiest window for both retail spend and leisure travel. Shoppers are rewarded with Yatra travel vouchers and the chance to win domestic and international holiday packages.
Customers spending Rs 750 or more at 115 selected Mr DIY outlets in Delhi NCR, Mumbai, Thane, Pune and Ahmedabad can unlock Yatra vouchers offering savings of up to Rs 10,000 on flights and hotels. Those spending Rs 1,000 or more across 350-plus stores nationally are eligible for a lucky draw for higher-value holiday packages.
Top prizes include an international in-land holiday package worth Rs 1,00,000, followed by two international packages worth Rs 75,000 each, and three domestic packages valued at Rs 30,000 apiece.
“The Christmas–New Year period is when shopping and travel decisions peak,” said Yatra Online senior vice-president, flights and hotels Bharatt Malik. “This partnership allows us to reward shoppers while extending Yatra’s presence beyond digital screens into high-impact physical retail spaces.”
A senior spokesperson for Mr DIY India said the collaboration was designed to add aspiration to routine purchases, blending affordability with the promise of travel during the festive and holiday season.
By linking retail baskets to travel dreams, the two brands are betting that a nudge at the checkout counter can translate into journeys well beyond the store aisle.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
