Brands
Small clicks, big smiles: Feeding India’s new film campaign
NEW DELHI: A warm meal is often taken for granted, but a new film by Feeding India gently reminds viewers just how powerful it can be. The not-for-profit organisation has launched a moving campaign that celebrates the simple joy of a good meal and the quiet impact created by millions of Zomato and Blinkit users across India.
At the heart of the campaign is a heartwarming film that captures the unfiltered happiness of children sitting down to eat. Told through a series of playful, multilingual vignettes, the film travels across the country, showcasing India’s cultural diversity through the eyes of children expressing satisfaction, pride and delight over a hearty meal, each in their own unique way.
The message is simple yet striking. Small acts of generosity, when added together, can create extraordinary outcomes. Through micro-donations enabled on the Zomato and Blinkit platforms, users collectively help provide nutritious meals every day to more than 140,000 children.
The film closes with a note of gratitude, directly crediting this large-scale impact to everyday users who choose to give a little. It reinforces the idea that while a meal may feel routine to some, it can be transformative to others.
The campaign also invites users to see their personal contribution in action. By searching for ‘Feeding India’ on the Zomato or Blinkit app, contributors can access a personal tracker that shows exactly how many meals their donations have helped provide, turning generosity into something visible and deeply personal.
A spokesperson for Feeding India said hunger should never stand in the way of a child’s potential. Through the initiative, the organisation aims to ensure that every student has access to nutritious, quality meals that support learning, growth and ambition. The spokesperson added that the campaign is a collective journey, made possible by millions who believe that no child should have to learn on an empty stomach.
With its light touch and emotional pull, the campaign serves as a gentle reminder that the joy of a good meal is not just about food. It is about dignity, hope and the shared power of small actions coming together to make a lasting difference.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
