Brands
L&T Finance launches Sachet with Sachet to fight online scams
MUMBAI: L&T Finance Ltd., one of India’s leading NBFCs, has rolled out a fresh initiative to keep digital fraudsters at bay. Dubbed ‘Sachet with Sachet,’ the programme pairs tech-savvy tools with the animated charm of LTF’s mascot, Sachet Kumar, to help users make smarter financial choices online.
The heart of the campaign is Ltfsachet.in, a microsite packed with features to keep users scam-safe. Its standout is the Link Verification Tool, which lets users check suspicious URLs against Google safe browsing and the ChatGPT API. Colour-coded alerts make it simple: green for safe, orange for caution, and red for high-risk scams.
The site also gamifies learning. Users can test their scam-spotting skills through quizzes on UPI safety, phishing, deepfakes, and more. Successful participants earn the digital Sachet Shield, a badge that marks them as officially ‘Scam-Smart’.
A dedicated learning hub complements the experience, offering bite-sized modules and archived videos to make recognising online threats second nature.
LTF’s chief marketing officer Kavita Jagtiani said, “Fraudsters are using technology to blur the lines between real and fake. ‘Sachet with Sachet’ is our way of giving everyone the tools to protect themselves, so being ‘Scam-Smart’ becomes the new normal.”
The campaign will also hit social media and streets with influencers hosting podcast-style chats with Sachet Kumar and vox pop interviews awarding physical Sachet Shield trophies to scam-savvy citizens.
With fun, games, and handy tools, L&T Finance is proving that staying safe online doesn’t have to be boring – in fact, it might just be a little bit fun.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
