Brands
Nxtcell India names Atul Vivek as chief executive officer
NEW DELHI: Nxtcell India Pvt. Ltd., the company behind the Alcatel brand in India and select international markets, has elevated Atul Vivek to chief executive officer, effective 1 January 2026.
Vivek steps into the top role after serving as chief business officer, where he played a key part in sharpening Alcatel India’s market playbook, strengthening go to market execution and building teams focused on long term scale. His promotion signals both continuity and ambition as the company gears up for its next phase of expansion.
With nearly two decades of experience across sales, marketing, retail operations and P&L leadership, Vivek brings a well travelled résumé. His career spans consumer and technology heavyweights including Realme, Samsung Group, boAt, Lava, Aditya Birla Group and Future Group, giving him a ringside view of how brands are built, grown and sustained in competitive markets.
As CEO, Vivek will have end to end responsibility for business growth, operations and strategic direction across Alcatel smartphones, its connected ecosystem and other brands within the Nxtcell India portfolio. He will also lead expansion across both Indian and international markets, as the company prepares to launch a new smartphone, an AIoT connected ecosystem and a consumer durables brand.
Nxtcell India managing director Sanjeev Rathi, said the appointment reflects confidence earned over time. “Atul has consistently shown clarity of thought, execution strength and an ability to scale businesses. His elevation reinforces our belief in his leadership as we strengthen our multi brand portfolio and expand globally.”
Vivek called the role a natural next chapter. “It has been a privilege to build Alcatel with the Nxtcell team. Leading the organisation at this moment of growth, while launching new brands and entering new markets, is both exciting and humbling. I look forward to accelerating brand led growth and creating future ready solutions with lasting impact.”
With fresh launches on the horizon and a seasoned hand at the helm, Nxtcell India appears set to keep its foot firmly on the accelerator.
Brands
Godrej Capital’s ‘Do se teen’ celebrates women scaling businesses
Aarohi loans cross Rs 1,000 crore AUM milestone for women entrepreneurs
MUMBAI: Godrej Capital has launched a new campaign, ‘Do se teen’, ahead of International Women’s Day, spotlighting India’s emerging women entrepreneurs and the families increasingly backing their ambitions.
The film centres on a woman entrepreneur preparing to expand her warehouse business from two outlets to three. A brief misunderstanding, when her mother-in-law mistakes the expansion for a pregnancy announcement, quickly turns into a moment of encouragement as the family supports her decision to sign a business loan and grow the venture on her own terms.
The campaign forms part of Aarohi Loans for Women, an initiative by Godrej Capital’s subsidiaries designed to expand access to credit for women borrowers. The programme removes a longstanding barrier in lending by allowing women to apply for loans without a mandatory male co-applicant, giving them greater financial autonomy.
“Across India, more women are stepping forward to build and scale their own businesses, but access to formal credit remains a challenge,” said Godrej Capital managing director and chief executive Manish Shah. “Through Aarohi, we aim to remove some of these barriers and make it easier for women to access capital and grow with confidence.”
Since its launch, the initiative has gained traction among women entrepreneurs. Loans worth Rs 1,890 crore have been disbursed under the programme, helping the portfolio cross the Rs 1,000 crore assets under management (AUM) milestone. The company is targeting roughly Rs 1,200 crore AUM by the end of the current financial year.
Beyond lending, the programme also focuses on strengthening the ecosystem for women-led businesses through financial literacy initiatives, training partnerships and community programmes aimed at building entrepreneurial capabilities.
As part of its outreach, the company recently opened an all-women branch in Pune to deepen engagement with women entrepreneurs and local business networks.
Godrej Capital says the campaign underscores a broader cultural shift: as families increasingly support women’s ambitions, and credit becomes easier to access, women-led enterprises are poised to expand their role in India’s small-business economy.
